Google Will Be Launching Playable In-Game Ads on Ad-Mob

You may have come across instances when for an extra life or a bonus life you played an short in-game ad video. This is a feature of Ad-Mob advertising service, from now Google is extending its ad options with in-game playable ads, a new type of ads for games.

Google calls these types of ads “rewarded ads” and mostly to get released in the Game Developers Conference coming up next week.

Anyways, more than 45 percent of AdMob’s top 1,000 gaming partners already use rewarded ads to monetize their apps, and the new playable ads will work just like rewarded video ads.

In return for playing in that, players get an extra life or maybe some fresh loot.

Playable ads are actually one of two new rewarded ad types the company is launching today. The other type is multiple-option video ads. Those give you the option to choose which video ad you want to watch in return for game bonuses.

In addition to these new ad types, Google also is now giving developers a couple of new ways to attract new players. The first of this is the beta launch of video ads in the Google Play Store. These are an extension of the videos developers could already highlight on their Play Store pages.

Another new ad feature for developers is an extension of the existing Universal Ad Campaigns tool. Starting in May (as a beta for select advertisers).

Google is launching a new feature for ad bidding, too. With Open Bidding, ad networks like Smaato, Index Exchange and OpenX can bid to serve ads in an app simultaneously in a single unified auction.


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17 replies »

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