Facebook is adding autoplay video ads to their chat app, the Facebook Messenger. The implementation has started already, but as usual, it may take a while before you see them.
Facebook Messenger started showing static ads last year, and now it’s going u a notch The app has been accused of bloat many times, and this will certainly not help alleviate people’s fears about it turning into something that’s not very streamlined.
Facebook has in the past admitted that it’s pretty much running out of spaces to place ads in its flagship app, and this move could be a consequence of that situation. While it remains to be seen how users will react to seeing auto-playing video ads next to their private conversations, Stefanos Loukakos, who runs Messenger’s ad business, says Facebook will monitor user behaviour to decide if it’s sticking with the video ads or kicking them out at some point.
“Top priority for us is user experience”, he told Recode, adding that they’re not sure if the format would work. “However, signs until now, when we tested basic ads, didn’t show any changes with how people used the platform or how many messages they send. A video might be a bit different, but we don’t believe so”.